New global labelling system highlights wind-made products
กรกฎาคม 21, 2011 ใส่ความเห็น
The not-for-profit organization aims to give eco-conscious consumers worldwide the option to choose products based on sustainability, and hope that informing customers about how goods are made will encourage more businesses to invest in wind power. Supported by a team of large brands — Vestas Wind Systems, The Global Wind Energy Council, WWF, UN Global Compact, The LEGO Group, PwC and Bloomberg — WindMade urges other companies to follow their lead, and believes that these collaborations will “ultimately offer consumers an opportunity to invest in a fully sustainable future”. The video below explains the concept in more detail:
In a market where customers are increasingly interested in how products are made and demanding more transparency in production processes, WindMade is calling for forward-thinking companies to get involved in the initiative, and in doing so distinguish themselves from other brands using less environmentally-friendly energy sources. Expect to see WindMade products on shelves early next year. In the meantime, one to partner with to make your own environmentally friendly credentials known to the world?